In the core visual identity, blue primary colours are used, and one of the two accent colours may be chosen for each designed surface. Using the signature blue in the design (as a surface or font colour) is mandatory. The proportions of the colours of the core visual identity are not strictly defined.
It is advisable to avoid pure black as a text colour. Instead, the darkest shade of grey should be used.
The units in the middle circle may use the colours of either the middle circle or the core visual identity. The middle circle palette includes the colours of the faculties and topics.
The colours may be combined with photos, graphics or a white background. The proportion of purple and orange accent colours must be the smallest (up to 10% of the surface).
The colours of the outer circle may be used only by the units of the outer circle.
Which colour codes to use?
CMYK – used for printed materials, e.g. brochures and posters. The colours are produced by combining the four standard inks (Cyan, Magenta, Yellow, Key/Black).
RGB – used in digital channels, such as websites, screens, presentations, and social media. The colours are created by combining red, green and blue light.
Pantone – used when an exact and consistent colour tone is required, for example, in logos or printed materials where a uniform colour must be maintained regardless of the printing method.
