Campaigns

For a campaign, anniversary or other special event, the principles of the style guide may be adapted if

• there is a coherent creative concept with a custom design;
• the materials created are used within a specific agreed period;
• the materials have been coordinated with the marketing committee.

Special cases also include formal diplomas, letters of appreciation and honorary certificates issued by the university’s Rector’s Office.

In the visual design, it is advisable to build the concept on one or several elements or components presented in the style guide. In such a case, not all of the style guide’s principles apply; instead, the styling of the developed creative solution is followed.

If a separate label, logo, or mark is needed for a particular event or anniversary, it must be coordinated in advance with the marketing committee. A special-purpose logo must not distort the university’s logo.

For coordination of a custom design or for advice, please write to cvi@ut.ee.