- Style guide
- Style circles
- Core visual identity
- Middle circle
- Colours of faculties and topics
- Colours of the Faculty of Arts and Humanities
- Colours of the Faculty of Social Sciences
- Colours of the Faculty of Medicine
- Colours of the Faculty of Science and Technology
- Colours of the entrepreneurship topic
- Colours of the culture topic
- Colours of the student life topic
- Outer style circle
- Logos
- Design principles
- Colours
- Design examples
- Special cases
- Materials for download
Style circles
The university’s image is visually divided into three circles: the core, middle and outer style circles.
Using the core visual identity is always correct and recommended for all units. This page likewise focuses on the principles of the core visual identity, with the specifics of the middle and outer circles described only in broader terms.
The principles of the middle and outer circles are more flexible: the colour palette expands (with the proportion of signature blue reduced), and there is greater freedom to use additional elements. The middle and outer circles are divided into seven sectors of different colours, representing the university’s four faculties and three key topics.
Each unit decides for itself which circle and sector it belongs to, considering its aims, activities, and place within the university’s structure. The decision, together with the reasoning, must be coordinated with the Marketing and Communication Office.
All units are always allowed to base their designs on the principles of the core visual identity.
Purpose of style circles
The style circles help maintain a more unified visual identity when presenting the university’s core activities as set out in the university’s strategic plan. Those whose main activities are not teaching or research have the option to differentiate themselves by using supplementary geometric elements and a wider colour palette.
For projects involving several units or other collaborative projects, it is possible either to choose one suitable sector or to use the core visual identity. If it is difficult to choose, the design principles of the core visual identity should be preferred.
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