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- Study guide
- Module 1
- Topic 1: What is Student Digital Civic Engagement?
- Topic 2: How is Digital Civic Engagement Impacting Universities (and Beyond)?
- Topic 3: What Competences do Student Civic Engagers Develop?
- Topic 4: What does Student Digital Civic Engagement Look Like in Practice?
- Evaluation test for module 1
- Resources and further studies (Module 1)
- Module 2
- Topic 1: Problems that need solving – spotlight on global issues
- Topic 2: Improving your community through civic engagement
- Topic 3: Taking a service-learning approach to an DCE project
- Topic 4: DCE is building your competency levels. Here are the opportunities
- Evaluation test for module 2
- Resources and further studies (Module 2)
- Module 3
- Topic 1: What Do Great Digital Civic Engagement Projects Include?
- Topic 2: Getting Involved In Your First Digital Civic Engagement Project/ Initiative
- Topic 3: Using Technology To Enhance Your Civic Engagement Work
- Topic 4: Designing/ Delivering Digital Civic Engagement Solutions
- Evaluation test for module 3
- Resources and further studies (Module 3)
- Module 4
- Module 5
- Topic 1: Estimating Project Costs And Financial Needs
- Topic 2: Spotlight On Lean Start Up and Sustainable Business Model Canvas
- Topic 3: Crowdfunding Your Civic Engagement Projects /Causes
- Topic 4: Leveraging the power of corporate social responsibility
- Evaluation test for module 5
- Resources and further studies (Module 5)
- Module 6
- Topic 1: Why Building Credibility, Trust and Relationships are Key
- Topic 2: Cultivating and Growing a Student Civic Engagement Community
- Topic 3: Spotlight on Mission Marketing
- Topic 4: Technology Tools to Help You Share and Spread Your Civic Engagement Work
- Evaluation test for module 6
- Resources and further studies (Module 6)
Topic 3: Spotlight on Mission Marketing
This topic covers the concept of mission marketing, and how it can help improve the chances of success of a student’s DCE project. By the end of this topic learners should understand the mission marketing, how to develop a mission and vision statement as well as the benefits these tools can have in helping the public understand and engage with their DCE project.
What is Mission Marketing?
Mission mareting is where an organization’s mission is promoted as a core part of its marketing strategy.
Within a DCE project, this might follow something along the lines of promoting a DCE project’s purpose, aim and goals to the public, to help to spread the message as well as ensuring the success of the project.
Generally, we can create this by creating a mission statement and a vision statement.
Mission Statement vs Vision Statement
A mission statement focuses on the purpose of your DCE project. It can be viewed as what are the primary objectives of your DCE project, and why have you embarked on this journey.
A vision statement captures more of the emotional aspects of your project, as well as providing a vision for the future. A vision statement provides a clear view to workers, or stakeholders on the purpose and meaning of your DCE project.
Take a look at this video which goes into more detail about vision and mission statements.
https://youtu.be/lJUrQKY_A5g?t=12
Inspiration for Developing a Mission Statement
Not sure where to start with the development of your mission statement? Take a look at the link below which has 100 examples of mission statements:
100 Mission Statement Templates & Examples
Take a look at this video which explains how to develop a mission statement.
https://youtu.be/lJUrQKY_A5g?t=12
How to Use Your Mission Statement
Once you have developed your mission statement it is time to work out how you will use it to market your DCE project.
The main way of doing this is to focus the marketing strategy of your project around the mission and purpose of your project.
In the following topic, we will take a closer look at different digital tools you can use to help spread the message and promote your DCE project.
Quick test
