Age groups as media audiences

Publications in this chapter provide answers to the following research questions:

What are the similarities and differences of age groups as media audiences? How do they consume and use media, and produce and produse media content? What kind of role and function do various media perform for different age groups? How do they make sense of and interpret the media?

Publications in this chapter are grouped into three topics:

• Media generations and the specificity of age groups
• Produsage and creative research methods
• Problems related to children’s and young people’s media use