{"id":14,"date":"2024-04-04T03:23:22","date_gmt":"2024-04-04T00:23:22","guid":{"rendered":"https:\/\/sisu.ut.ee\/turunduskommunikatsioon3\/4-kasutatud-allikad\/"},"modified":"2024-04-04T03:23:25","modified_gmt":"2024-04-04T00:23:25","slug":"4-kasutatud-allikad","status":"publish","type":"page","link":"https:\/\/sisu.ut.ee\/turunduskommunikatsioon3\/4-kasutatud-allikad\/","title":{"rendered":"4. Kasutatud allikad"},"content":{"rendered":"<ol>\n<li>Eensalu, M. (2009). Arvamusliidrite roll tarbimispraktikate kujundamisel. Magistrit\u00f6\u00f6. Tartu \u00dclikool, ajakirjanduse ja kommunikatsiooni instituut.<\/li>\n<li>Eesti Reklaamiagentuuride Liidu kodulehek\u00fclg. URL (kasutatud aprill 2012)\u00a0<a href=\"http:\/\/www.eral.ee\/page.php?nid=18&amp;pid=13&amp;rid=1\" target=\"_blank\" rel=\"noopener\">http:\/\/www.eral.ee\/page.php?nid=18&amp;pid=13&amp;rid=1<\/a>.<\/li>\n<li>Etgar, M. (2008). A descriptive model of the consumer co-production process. \u2013 Journal of the Academy of Marketing Science. Springer Science &amp; Business, 36:97-108.<\/li>\n<li>Fahy, J., Farrelly, F., Quester, P. (2004). Competitive advantage through sponsorship: A conceptual model and research propositions. \u2013 European Journal of Marketing, 38 (8), 1013-1030.<\/li>\n<li>Hunter, A. (2012). Ettekanne. Password 2012. Tallinn, 15. m\u00e4rts.<\/li>\n<li>Jantsch, J. (2012). Soovitusmootor. Kuidas panna \u00e4ri end ise turundama. Tallinn: \u00c4rip\u00e4eva Kirjastus.<\/li>\n<li>Kuusik, A., Aarna, K., Mehine, T., Prinsthal, I., Sepp, L., Seppo, M., Virk, K. (2010). Teadlik turundus. Tartu: Tartu \u00dclikooli Kirjastus.<\/li>\n<li>Meenaghan, J. A. (1983). Commercial sponsorship. \u2013 European Journal of Marketing, 17 (7), 5-73.<\/li>\n<li>Olenski, S. (2011). Why Brand Marketers Need More Brand Ambassadors. URL (kasutatud aprill 2012)<a href=\"http:\/\/socialmediatoday.com\/steve-olenski\/412222\/why-brand-marketers-need-more-brand-ambassadors\" target=\"_blank\" rel=\"noopener\">http:\/\/socialmediatoday.com\/steve-olenski\/412222\/why-brand-marketers-need-more-brand-ambassadors<\/a>.<\/li>\n<li>Orgcomi kodulehek\u00fclg. URL (kasutatud m\u00e4rts 2012)\u00a0<a href=\"http:\/\/www.orgcom.ee\/mis_on_yritusturundus.html\" target=\"_blank\" rel=\"noopener\">http:\/\/www.orgcom.ee\/mis_on_yritusturundus.html<\/a>.<\/li>\n<li>Pinn, M. (2011). WAZZAP? 2011 kaubandusturunduse seminaril. \u00c4rip\u00e4ev, URL (kasutatud aprill 2012)\u00a0<a href=\"http:\/\/www.best-marketing.ee\/article\/2011\/11\/16\/allahindlus_on_lihtsaim_viis_kunde_poodi_meelitada_kusimus_on_kas_koiki_tooteid_on_motet_odavalt_ara_anda\" target=\"_blank\" rel=\"noopener\">http:\/\/www.best-marketing.ee\/article\/2011\/11\/16\/<br>allahindlus_on_lihtsaim_viis_kunde_poodi_meelitada_kusimus_on_kas_koiki_tooteid_on_motet_odavalt_ara_anda<\/a>.<\/li>\n<li>Priim\u00e4gi, L. (2012). Raadiointervjuu. Vikerraadio 2012\u00a0<a href=\"http:\/\/vikerraadio.err.ee\/helid?main_id=1770611\" target=\"_blank\" rel=\"noopener\">http:\/\/vikerraadio.err.ee\/helid?main_id=1770611<\/a>.<\/li>\n<li>Shih, C. C. (2011) The Facebook Era: tapping online social networks to market, sell, and innovate. Boston: Pearson Education\/Prentice Hall.<\/li>\n<li>Sinisalu, H. (2012). Vytautas mineraalvee viraalvideo \u00e4ratab maailmas t\u00e4helepanu. URL (kasutatud aprill 2012)<a href=\"http:\/\/www.best-marketing.ee\/article\/2012\/3\/30\/vytautas_mineraalvee_viraalvideo_aratab_maailmas_tahelepanu\" target=\"_blank\" rel=\"noopener\">http:\/\/www.best-marketing.ee\/article\/2012\/3\/30\/vytautas_mineraalvee_viraalvideo_aratab_maailmas_tahelepanu<\/a><\/li>\n<li>Smith, P. R., Zook, Z. (2011) Marketing Communications: integrating offline and online with social media. London: Kogan Page.<\/li>\n<li>Southern, D. (2012). Midagi uut. Ettekanne. Password 2012, Tallinn.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Eensalu, M. (2009). Arvamusliidrite roll tarbimispraktikate kujundamisel. Magistrit\u00f6\u00f6. Tartu \u00dclikool, ajakirjanduse ja kommunikatsiooni instituut. Eesti Reklaamiagentuuride Liidu kodulehek\u00fclg. URL (kasutatud aprill 2012)\u00a0http:\/\/www.eral.ee\/page.php?nid=18&amp;pid=13&amp;rid=1. Etgar, M. (2008). A descriptive model of the consumer co-production process. \u2013 Journal of the Academy of Marketing &#8230;<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-14","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/sisu.ut.ee\/turunduskommunikatsioon3\/wp-json\/wp\/v2\/pages\/14","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sisu.ut.ee\/turunduskommunikatsioon3\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sisu.ut.ee\/turunduskommunikatsioon3\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sisu.ut.ee\/turunduskommunikatsioon3\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/sisu.ut.ee\/turunduskommunikatsioon3\/wp-json\/wp\/v2\/comments?post=14"}],"version-history":[{"count":1,"href":"https:\/\/sisu.ut.ee\/turunduskommunikatsioon3\/wp-json\/wp\/v2\/pages\/14\/revisions"}],"predecessor-version":[{"id":37,"href":"https:\/\/sisu.ut.ee\/turunduskommunikatsioon3\/wp-json\/wp\/v2\/pages\/14\/revisions\/37"}],"wp:attachment":[{"href":"https:\/\/sisu.ut.ee\/turunduskommunikatsioon3\/wp-json\/wp\/v2\/media?parent=14"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}