{"id":19,"date":"2024-04-04T03:22:59","date_gmt":"2024-04-04T00:22:59","guid":{"rendered":"https:\/\/sisu.ut.ee\/turunduskommunikatsioon1\/5-kasutatud-allikad\/"},"modified":"2024-04-04T03:23:03","modified_gmt":"2024-04-04T00:23:03","slug":"5-kasutatud-allikad","status":"publish","type":"page","link":"https:\/\/sisu.ut.ee\/turunduskommunikatsioon1\/5-kasutatud-allikad\/","title":{"rendered":"5. Kasutatud allikad"},"content":{"rendered":"
    \n
  1. Adforum kodulehek\u00fclg, URL (kasutatud m\u00e4rts 2017) http:\/\/www.adforum.com\/awardorganization\/6650180\/showcase\/2011\/ad\/34464877.<\/li>\n
  2. Arikan, A. (2008). Multichannel Marketing: metrics and methods for on and offline success. Indianapolis: Wiley Publishing.<\/li>\n
  3. Ads of the Worldi kodulehek\u00fclg, URL (kasutatud veebruar 2012)http:\/\/adsoftheworld.com\/media\/ambient\/reebok_crossfit_3d_street_art<\/a>.<\/li>\n
  4. Duncan, T., Moriarty, S. E. (2006). How integrated marketing communication\u2019s \u2018touchpoints\u2019 can operationalize the service-dominant logic? Vargo, S. L., Lusch, R. F. (toim). Teoses: The service-dominant logic of marketing: Dialog, debate and directions. Armonk, NY: M. E. Sharpe, 236-249.<\/li>\n
  5. Duncan, T. (2002). IMC: Using advertising and promotion to build brands. New York: McGraw-Hill.<\/li>\n
  6. Epica Awardsi kodulehek\u00fclg, URL (kasutatud m\u00e4rts 2017) http:\/\/results.epica-awards.com\/2011\/09-00331-PRE.html.<\/li>\n
  7. Estrin, I. (2012). Ettekanne. Password 2012. Tallinn, 16. m\u00e4rts.<\/li>\n
  8. J\u00f5esaar, A. (2012). Autori intervjuu. Tallinn, 24. aprill.<\/li>\n
  9. Kindel, H. (2012). Autori intrevjuu. Tallinn, 3. mai.<\/li>\n
  10. Keller, K. L. 2001. Mastering the marketing communications mix: Micro and macro perspectives on integrated marketing communication programs. \u2013 Journal of Marketing Management, 17, 7\/8, 819-847.<\/li>\n
  11. Kotler, P., Keller, K. L. (2006). Marketing management. Upper Saddle River, NJ: Pearson Prentice Hall.<\/li>\n
  12. Kuusik, A., Aarna, K., Mehine, T., Prinsthal, I., Sepp, L., Seppo, M., Virk, K. (2010). Teadlik turundus. Tartu: Tartu \u00dclikooli Kirjastus.<\/li>\n
  13. Lucka, E., Moffatt, J. (2009). IMC: Has anything really changed? A new perspective on an old definition. \u2013 Journal of Marketing Communications, Vol. 15, 5, 311-325.<\/li>\n
  14. Maimik, A. (2012). Jumal formaadis. Eesti P\u00e4evaleht, 26. m\u00e4rts, URL (kasutatud aprill 2012)http:\/\/www.epl.ee\/news\/arvamus\/andres-maimik-jumal-formaadis.d?id=64127961<\/a>.<\/li>\n
  15. Mcgrath, J. (2005). A Pilot Study Testing Aspects of the Integrated Marketing Communications Concept. \u2013 Journal of Marketing Communications, Vol. 11, 3, 191-214.<\/li>\n
  16. Mind the Curbi kodulehek\u00fclg, URL (kasutatud jaanuar 2012)\u00a0http:\/\/www.mindthecurb.com\/case-studies.asp<\/a>.<\/li>\n
  17. Mirme, O. (2012). Turundajate v\u00f5imalused telesaadete sisuloomes. Product placement and branded entertainment. Ettekanne. Password 2012. Tallinn, 15. m\u00e4rts.<\/li>\n
  18. Muldme, A. (2012). Ettekanne. Password 2012. Tallinn, 16. m\u00e4rts.<\/li>\n
  19. Omniva kodulehek\u00fclg, URL (kasutatud m\u00e4rts 2017) https:\/\/www.omniva.ee\/ari\/reklaam\/reklaam_postiga.<\/li>\n
  20. Picton, D., Broderick, A. (2005). Integrated Marketing Communications, Harlow: FT Prentice Hall.<\/li>\n
  21. Sinisalu, H. (2012), Barclays Bank: Agentuuri valikul on t\u00e4htsaim nende omavaheline koost\u00f6\u00f6v\u00f5ime, URL (kasutatud aprill 2012)\u00a0http:\/\/www.best-marketing.ee\/article\/2012\/3\/22\/barclays_bank_agentuuri_valikul_on_tahtsaim_nende_omavaheline_koostoovoime<\/a>.<\/li>\n
  22. Smith, P. R., Zook, Z. (2011) Marketing Communications: integrating offline and online with social media, London: Kogan Page.<\/li>\n
  23. Soonvald, U. (2012). Varjatud tootereklaam ETV \u201eAlpimajas\u201d? ERR l\u00fckkab s\u00fc\u00fcdistused \u00fcmber. Delfi, 15. mai, URL (kasutatud mai 2012)\u00a0http:\/\/www.delfi.ee\/news\/paevauudised\/eesti\/varjatud-tootereklaam-etv-alpimajas-err-lukkab-suudistused-umber.d?id=64396122<\/a>.<\/li>\n
  24. Southern, D. (2012). Ettekanne. Password 2012, Tallinn.<\/li>\n
  25. T\u00f5nson, M. (2009). Infomonopolide aeg on p\u00f6\u00f6rdumatult otsas. Eesti Ekspress, 23. aprill.<\/li>\n
  26. Wheldon, D. (2012) Ettekanne. Password 2012, Tallinn, 15. m\u00e4rts.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Adforum kodulehek\u00fclg, URL (kasutatud m\u00e4rts 2017) http:\/\/www.adforum.com\/awardorganization\/6650180\/showcase\/2011\/ad\/34464877. Arikan, A. (2008). Multichannel Marketing: metrics and methods for on and offline success. Indianapolis: Wiley Publishing. Ads of the Worldi kodulehek\u00fclg, URL (kasutatud veebruar 2012)http:\/\/adsoftheworld.com\/media\/ambient\/reebok_crossfit_3d_street_art. Duncan, T., Moriarty, S. E. (2006). How integrated …<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-19","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/sisu.ut.ee\/turunduskommunikatsioon1\/wp-json\/wp\/v2\/pages\/19","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sisu.ut.ee\/turunduskommunikatsioon1\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sisu.ut.ee\/turunduskommunikatsioon1\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sisu.ut.ee\/turunduskommunikatsioon1\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/sisu.ut.ee\/turunduskommunikatsioon1\/wp-json\/wp\/v2\/comments?post=19"}],"version-history":[{"count":1,"href":"https:\/\/sisu.ut.ee\/turunduskommunikatsioon1\/wp-json\/wp\/v2\/pages\/19\/revisions"}],"predecessor-version":[{"id":62,"href":"https:\/\/sisu.ut.ee\/turunduskommunikatsioon1\/wp-json\/wp\/v2\/pages\/19\/revisions\/62"}],"wp:attachment":[{"href":"https:\/\/sisu.ut.ee\/turunduskommunikatsioon1\/wp-json\/wp\/v2\/media?parent=19"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}