{"id":118,"date":"2024-04-04T07:48:33","date_gmt":"2024-04-04T04:48:33","guid":{"rendered":"https:\/\/sisu.ut.ee\/sdce\/module-6-3-en-2\/"},"modified":"2024-04-05T12:37:09","modified_gmt":"2024-04-05T09:37:09","slug":"module-6-3-en-2","status":"publish","type":"page","link":"https:\/\/sisu.ut.ee\/sdce\/module-6-3-en-2\/","title":{"rendered":"Topic 3: Spotlight on Mission Marketing"},"content":{"rendered":"
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\r\n\t\t\"SDCE_clowd\"This topic covers the concept of mission marketing, and how it can help improve the chances of success of a student\u2019s DCE project. By the end of this topic learners should understand the mission marketing, how to develop a mission and vision statement as well as the benefits these tools can have in helping the public understand and engage with their DCE project.\r\n\t<\/h4>\r\n<\/blockquote>\r\n\r\n

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\r\n\t\"SDCE6-3\"What is Mission Marketing?<\/strong>\r\n<\/h3>\r\n\r\n

\r\n\tMission mareting is where an organization\u2019s mission is promoted as a core part of its marketing strategy.\u00a0\r\n<\/p>\r\n\r\n

\r\n\tWithin a DCE project, this might follow something along the lines of promoting a DCE project\u2019s purpose, aim and goals to the public, to help to spread the message as well as ensuring the success of the project.\r\n<\/p>\r\n\r\n

\r\n\tGenerally, we can create this by creating a mission statement <\/b>and a vision statement<\/b>.\r\n<\/p>\r\n\r\n

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\r\n\tMission Statement vs Vision Statement<\/strong>\r\n<\/h3>\r\n\r\n

\r\n\tA mission statement focuses on the purpose of your DCE project. It can be viewed as what are the primary objectives of your DCE project, and why have you embarked on this journey.\r\n<\/p>\r\n\r\n

\r\n\t\u00a0A vision statement captures more of the emotional aspects of your project, as well as providing a vision for the future. A vision statement provides a clear view to workers, or stakeholders on the purpose and meaning of your DCE project.\r\n<\/p>\r\n\r\n

\r\n\t\u00a0\r\n<\/h3>\r\n\r\n

\r\n\tTake a look at this video which goes into more detail about vision and mission statements.\r\n<\/h3>\r\n\r\n

\r\n\t\"SDCEvideo6-3-1\"\u00a0<\/span><\/span><\/span>https:\/\/youtu.be\/lJUrQKY_A5g?t=12<\/span><\/span><\/span>\r\n<\/p>\r\n\r\n

\r\n\t\u00a0\r\n<\/h3>\r\n\r\n

\r\n\tInspiration for Developing a Mission Statement<\/strong>\r\n<\/h3>\r\n\r\n

\r\n\tNot sure where to start with the development of your mission statement? Take a look at the link below which has 100 examples of mission statements:\r\n<\/p>\r\n\r\n

\r\n\t100 Mission Statement Templates & Examples<\/a>\r\n<\/p>\r\n\r\n

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\r\n\tTake a look at this video which explains how to develop a mission statement.\r\n<\/h3>\r\n\r\n

\r\n\t\"SDCEvideo6-3-2\"\u00a0<\/span><\/span><\/span>https:\/\/youtu.be\/lJUrQKY_A5g?t=12<\/a><\/span><\/span><\/span>\r\n<\/p>\r\n\r\n

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\r\n\tHow to Use Your Mission Statement<\/strong>\r\n<\/h3>\r\n\r\n

\r\n\tOnce you have developed your mission statement it is time to work out how you will use it to market your DCE project.\r\n<\/p>\r\n\r\n

\r\n\tThe main way of doing this is to focus the marketing strategy of your project around the mission and purpose of your project.\r\n<\/p>\r\n\r\n

\r\n\tIn the following topic, we will take a closer look at different digital tools you can use to help spread the message and promote your DCE project.<\/span><\/span><\/span>\r\n<\/p>\r\n\r\n

\r\n\t\u00a0\r\n<\/p>\r\n\r\n

\r\n\tQuick test<\/span><\/span><\/span>\r\n<\/h2>\r\n\r\n
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