{"id":109,"date":"2024-04-04T07:48:32","date_gmt":"2024-04-04T04:48:32","guid":{"rendered":"https:\/\/sisu.ut.ee\/sdce\/module-5-4-en-2\/"},"modified":"2024-04-05T12:37:10","modified_gmt":"2024-04-05T09:37:10","slug":"module-5-4-en-2","status":"publish","type":"page","link":"https:\/\/sisu.ut.ee\/sdce\/module-5-4-en-2\/","title":{"rendered":"Topic 4: Leveraging the power of corporate social responsibility"},"content":{"rendered":"
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\r\n\t\t\"SDCE_clowd\"This\u00a0section highlights the importance of corporate social responsibility, and how it can be an important factor in activism and solving potential civic\u00a0problems that could help to be solved. The learning outcomes of this section is to provide an understanding of corporate social responsibility and how it can be used in favour with the development of a DCE project.\r\n\t<\/h4>\r\n<\/blockquote>\r\n\r\n

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\r\n\t\"SDCE5-4\"What is Corporate Social Responsibility?<\/strong>\r\n<\/h3>\r\n\r\n

\r\n\tCorporate Social Responsibility (CSR) is when companies take responsibility for their impact on society. It is when companies go above and beyond legislation to make a positive moral impact in the community.\r\n<\/p>\r\n\r\n

\r\n\tCSR might look like engaging in Fairtrade practices, improved working conditions, making donations or sponsorships. CSR is increasingly important for businesses to engage in in the current climate.\r\n<\/p>\r\n\r\n

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\r\n\tWhy CSR is Important?<\/strong>\r\n<\/h3>\r\n\r\n

\r\n\tCorporate Social Responsibility benefits everyone, from the consumer to the company itself. The consumer knows that by choosing to buy from the socially responsible business they are contributing to a good cause, and the company can increase sales, goodwill, name recognition and customer base by engaging in ethical practices. And, of course, the wider community benefits from the company engaging in CSR \u2013 including your project, hopefully!\r\n<\/p>\r\n\r\n

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\r\n\tBuilding a CSR Strategy<\/strong>\r\n<\/h3>\r\n\r\n

\r\n\tThink about what your DCE project is going to do. Where do the strengths lie? This could be anything from a solid marketing team to excellent communication within your company. Work on those strengths and lean on them throughout your CSR journey. It\u2019s important to identify what your customers value when planning a CSR strategy. Make sure that whatever you invest in aligns with your project\u2019s mission.\r\n<\/p>\r\n\r\n

\r\n\tEnlist in ideas from all of your team.\u00a0\u00a0\r\n<\/p>\r\n\r\n

\r\n\tCreating a CSR engagement plan within the project with key volunteers will help to build a solid CSR strategy that you can then pitch to the rest of the team. Everyone in your project needs to believe in your CSR strategy to ensure it is genuine.\r\n<\/p>\r\n\r\n

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\r\n\tTake a look at the following video which examines the importance of Corporate Social Responsibility on all sizes of business.\r\n<\/h3>\r\n\r\n

\r\n\t\"SDCE_video_5-4\"https:\/\/www.youtube.com\/watch?v=dwh93cjDeT0<\/a> <\/span><\/span><\/span>\r\n<\/p>\r\n\r\n

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\r\n\tQuick test<\/span><\/span><\/span>\r\n<\/h2>\r\n\r\n
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