{"id":306,"date":"2024-04-24T20:27:30","date_gmt":"2024-04-24T17:27:30","guid":{"rendered":"https:\/\/sisu.ut.ee\/ettevotlusopik\/?page_id=306"},"modified":"2026-01-28T22:42:01","modified_gmt":"2026-01-28T20:42:01","slug":"e-6-allikaid-lisalugemiseks","status":"publish","type":"page","link":"https:\/\/sisu.ut.ee\/ettevotlusopik\/6-turundusplaan\/e-6-allikaid-lisalugemiseks\/","title":{"rendered":"Allikad"},"content":{"rendered":"

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KASUTATUD ALLIKAD<\/strong><\/p>\n\n\n\n

Aavik, H. 2010. Praktiline internetiturundus: seitse sammu eduka \u00e4rini internetis, \u00c4rip\u00e4ev, 108 lk.<\/p>\n\n\n\n

Armstrong, G., Adam, S., Denize, S. and Kotler, P. 2015. Principles of Marketing. Pearson Australia.<\/p>\n\n\n\n

Ettev\u00f5tluse Arendamise Sihtasutus. 2005. Turundusplaani koostamise juhendmaterjal https:\/\/www.eas.ee\/images\/doc\/ettevotjale\/turism\/turundusplaani%20koostamise%20juhend.pdf<\/a><\/p>\n\n\n\n

Gil, C. 2020. Turunduse l\u00f5pp: kuidas muuta oma tootemark sotsiaalmeedia ja tehisintellekti ajastul inimlikuks. Tallinn: \u00c4rip\u00e4ev, 229 lk.<\/p>\n\n\n\n

J\u00f5eleht, E. 2017a. Traditsiooniline turundus vs. digiturundus. Kogumikus Digiturunduse ABC. Varrand jt. Tallinn: FCR Media, lk 31-35. https:\/\/linnamesi.ee\/wp-content\/uploads\/2019\/12\/Digiturunduse-ABC-e-raamat.pdf?fbclid=IwAR15v296qxbUHgVw0xdrYhU8M2XmNXow0eZIeoGVLVpWCw4CDnqB1r7B1Sw<\/a><\/p>\n\n\n\n

J\u00f5eleht, E. 2017b. AdWordsi otsing. Kogumikus Digiturunduse ABC. Varrand jt. Tallinn: FCR Media, lk 46-47. https:\/\/linnamesi.ee\/wp-content\/uploads\/2019\/12\/Digiturunduse-ABC-e-raamat.pdf?fbclid=IwAR15v296qxbUHgVw0xdrYhU8M2XmNXow0eZIeoGVLVpWCw4CDnqB1r7B1Sw<\/p>\n\n\n\n

Kotler, P., Armstrong, G., Brennan, R. ja Harker. M. 2009. Marketing: An Introduction. Harlow: Pearson Education Limited.<\/p>\n\n\n\n

Kotler, P., & Armstrong, G. (2015). Principles of marketing<\/em>. Pearson<\/p>\n\n\n\n

Luik, E. 2008. E-turunduse alused. Tallinn: Erti Luik, 164 lk.<\/p>\n\n\n\n

Luik, E. 2011. Internetiturundaja lauaraamat. Tallinn: \u00c4rip\u00e4ev, 246 lk.<\/p>\n\n\n\n

McDonald, M. H. B. 2007. Marketing plans: How to prepare them, how to use them. 6th ed. USA: Elsiver Ltd, 672 lk<\/p>\n\n\n\n

Ohvril, T., Maasing, B. (2020). Digiturundus. Tootearendus ja turundus. Eesti Maa\u00fclikool, lk 80-85.<\/p>\n\n\n\n

Ostervalder, A., Pigneur, Y. (2014). \u00c4rimudeli generatsioon. Tallinn, 288 lk.<\/p>\n\n\n\n

Tammert, T. 2010. E-turunduse kursuse \u00f5ppematerjal magistrantidele. Magistrit\u00f6\u00f6. Tartu \u00dclikool, ajakirjanduse ja kommunikatsiooni instituut.<\/p>\n\n\n\n

Varrand, M., Velk, H., J\u00f5eleht, E., Kesk\u00fcll, M., P\u00e4rnaste, K., Hass, J., Jakobson, J., Kask, K., Oden, S., Saarts, L., Adamson, S. 2017. Digiturunduse ABC. Tallinn: FCR Media. https:\/\/linnamesi.ee\/wp-content\/uploads\/2019\/12\/Digiturunduse-ABC-e-raamat.pdf?fbclid=IwAR15v296qxbUHgVw0xdrYhU8M2XmNXow0eZIeoGVLVpWCw4CDnqB1r7B1Sw<\/p>\n\n\n\n

Velk, H. 2017. Turundustegevuste suunamine erinevatele sihtr\u00fchmadele. Kogumikus Digiturunduse ABC. Varrand jt. Tallinn: FCR Media, lk 36-38. https:\/\/linnamesi.ee\/wp-content\/uploads\/2019\/12\/Digiturunduse-ABC-e-raamat.pdf?fbclid=IwAR15v296qxbUHgVw0xdrYhU8M2XmNXow0eZIeoGVLVpWCw4CDnqB1r7B1Sw<\/p>\n\n\n\n

Velk, H., J\u00f5eleht, E. 2017. Analytics. Kogumikus Digiturunduse ABC. Varrand jt. Tallinn: FCR Media, lk 36-38. https:\/\/linnamesi.ee\/wp-content\/uploads\/2019\/12\/Digiturunduse-ABC-e-raamat.pdf?fbclid=IwAR15v296qxbUHgVw0xdrYhU8M2XmNXow0eZIeoGVLVpWCw4CDnqB1r7B1Sw<\/p>\n\n\n\n

T\u00c4IENDAVAD ALLIKAD<\/strong><\/p>\n\n\n\n

Bostanshirin, S. (2014). Online Marketing: Challenges and Opportunities. International Conference on Social Sciences and Humanities. https:\/\/ksra.eu\/online-marketingchallenges-and-opportunities\/<\/p>\n\n\n\n

Cham, T.-H., Cheah, J.-H., Memon, M. A., Fam, K.-S., & L\u00e1szl\u00f3, J. (2022). Digitalization and its impact on contemporary marketing strategies and practices. Journal of Marketing Analytics. Issue 10, 103\u2013105. DOI: https:\/\/doi.org\/10.1057\/s41270-022-00167-6<\/a><\/p>\n\n\n\n

Digitaalse ja traditsioonilise turunduse v\u00f5rdlus (2021) Bing Videos<\/a><\/p>\n\n\n\n

Ehasalu, A. (2015). magistrit\u00f6\u00f6 Rahvusvahelise turundusstrateegia arendamine Eesti Puitmajaklastri n\u00e4itel. Lk 24 Turundusplaan<\/p>\n\n\n\n

Kannan, P. K., & Hongshuang, L. (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing. 34(1), 22-45. DOI:10.1016\/j.ijresmar.2016.11.006<\/p>\n\n\n\n

Kotler, P. 2003. Turunduse vaatenurgad A-st Z-ni. 80 m\u00f5istet, mida iga juht peaks teadma. Tallinn. Eesti Ekspressi Kirjastuse AS.<\/p>\n\n\n\n

Kuidas enda v\u00e4ikeettev\u00f5tet efektiivselt turundada? https:\/\/soniik.ee\/turundus\/ettevotte-turundamine\/<\/a><\/p>\n\n\n\n

Kuidas sotsiaalmeedia sisuloome abil kasvatada ettev\u00f5tte v\u00e4\u00e4rtust? https:\/\/molivery.com\/et\/blogs\/sotsiaalmeedia-sisuloome\/?utm_source=facebook&amp;utm_medium=social-feed&amp;utm_term=sotsiaalmeedia-sisuloome&amp;utm_content=&amp;utm_campaign=blogi&amp;fbclid=IwAR25jS8ISukn6jnIQaXbn6_NWox7pZR6oFiWO5lXSWGsRs3Ofv4pbWtCLBA<\/p>\n\n\n\n

Lavii Marketing O\u00dc turundusteemaline blogi. Internetiturundus: 11 sammu, mis toovad rohkem kliente https:\/\/lavii.ee\/internetiturundus\/<\/p>\n\n\n\n

Mis on remarketing ehk taasturundus? https:\/\/geeks.ee\/mis-on-remarketing-ja-miks-peaks-seda-reklaami-voimalust-kasutama\/<\/p>\n\n\n\n

Mis on Google Ads reklaam? https:\/\/geeks.ee\/google-ads-reklaam\/<\/a><\/p>\n\n\n\n

Olson, E. M., Olson, K. M., Czaplewski, A. J., & Key, T. M. (2021). Business Strategy and the Management of Digital Marketing. Business Horizons. Volume 64, Issue 2, 285-293. DOI:https:\/\/doi.org\/10.1016\/j.bushor.2020.12.004<\/p>\n\n\n\n

Peter, M. K., & Vecchia, M. D. (2021). The Digital Marketing Toolkit: A Literature Review for the Identification of Digital Marketing Channels and Platforms. New Trends in Business Information Systems and Technology, 251-265. DOI: 0.1007\/978-3-030-48332- 6_17<\/p>\n\n\n\n

Popescu, A., & Tulbure, A. (2022). The Importance of Social Media Marketing Strategies for Small Businesses. Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences. Vol. 15 Issue 2, 31-38. DOI: 10.31926\/but.es.2022.15.64.2.4<\/p>\n\n\n\n

Puri, A., & Kumari, N. (2020). Review of Digital Marketing with Latest Tools and its Effect on Business Models. International Journal for Research in Applied Science & Engineering Technology. Volume 8, Issue V. https:\/\/www.researchgate.net\/publication\/341941360_Review_of_Digital_Marketing_with _Latest_Tools_and_its_Effect_on_Business_Model<\/p>\n\n\n\n

Slijep\u010devi\u0107, M., Radojevi\u0107, I., & Peri\u0107, N. (2020). Considering Modern Trends in Digital Marketing. Marketing (0354-3471). Vol. 51, Issue 1, 34-42. DOI:10.5937\/markt2001034s<\/p>\n\n\n\n

The Chartered Institute of Marketing. Marketing Glossary. http:\/\/www.cim.co.uk\/cim\/ser\/html\/infQuiGlo.cfm. 31.10.05<\/p>\n\n\n\n

Varadarajan, R., Welden, R. B., Arunachalam, S., Haenlein, M., & Gupta, S. (2022). Digital Product Innovations for the Greater Good and Digital Marketing Innovations in Communications and Channels: Evolution, Emerging Issues, and Future Research 44 Directions. International Journal of Research in Marketing. Volume 39, Issue 2, 482-501. DOI: https:\/\/doi.org\/10.1016\/j.ijresmar.2021.09.002<\/a><\/p>\n\n\n\n

Vihalem, A. (2003). Turunduse alused. Tallinn. K\u00fclim.<\/p>\n\n\n\n

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KASUTATUD ALLIKAD Aavik, H. 2010. Praktiline internetiturundus: seitse sammu eduka \u00e4rini internetis, \u00c4rip\u00e4ev, 108 lk. Armstrong, G., Adam, S., Denize, S. and Kotler, P. 2015. Principles of Marketing. Pearson Australia. Ettev\u00f5tluse Arendamise Sihtasutus. 2005. Turundusplaani koostamise juhendmaterjal https:\/\/www.eas.ee\/images\/doc\/ettevotjale\/turism\/turundusplaani%20koostamise%20juhend.pdf Gil, C. …<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":282,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-306","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/sisu.ut.ee\/ettevotlusopik\/wp-json\/wp\/v2\/pages\/306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sisu.ut.ee\/ettevotlusopik\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sisu.ut.ee\/ettevotlusopik\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sisu.ut.ee\/ettevotlusopik\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sisu.ut.ee\/ettevotlusopik\/wp-json\/wp\/v2\/comments?post=306"}],"version-history":[{"count":8,"href":"https:\/\/sisu.ut.ee\/ettevotlusopik\/wp-json\/wp\/v2\/pages\/306\/revisions"}],"predecessor-version":[{"id":1103,"href":"https:\/\/sisu.ut.ee\/ettevotlusopik\/wp-json\/wp\/v2\/pages\/306\/revisions\/1103"}],"up":[{"embeddable":true,"href":"https:\/\/sisu.ut.ee\/ettevotlusopik\/wp-json\/wp\/v2\/pages\/282"}],"wp:attachment":[{"href":"https:\/\/sisu.ut.ee\/ettevotlusopik\/wp-json\/wp\/v2\/media?parent=306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}