Allikad

Kasutatud allikad

Holttinen, H. (2014). Contextualizing value propositions: Examining how consumers experience value propositions in their practices. Australasian Marketing Journal, 22 (2), 103–110.

Lusch, R. F., Vargo, S. L., & O’brien, M. (2007). Competing through service: Insights from service-dominant logic. Journal of retailing, 83(1), 5-18.

Osterwalder, A., Pigneur, Y., Bernarda, G., Smith, A. (2014). „Väärtuspakkumise disain“, 308 lk.

Täiendavad allikad

Väärtuspakkumise lõuend https://digiriik.eesti.ee/tooriist/vaartuspakkumise-louend

How do I use the Value Propositions building block of the Business Model Canvas? https://www.strategyzer.com/business-model-canvas/value-propositions