{"id":29,"date":"2024-04-04T08:06:00","date_gmt":"2024-04-04T05:06:00","guid":{"rendered":"https:\/\/sisu.ut.ee\/edujategu16\/232-pestle-analuus\/"},"modified":"2024-05-10T14:25:19","modified_gmt":"2024-05-10T11:25:19","slug":"232-pestle-analuus","status":"publish","type":"page","link":"https:\/\/sisu.ut.ee\/edujategu16\/232-pestle-analuus\/","title":{"rendered":"2.3.2 PESTLE anal\u00fc\u00fcs"},"content":{"rendered":"<h1 id=\"page-title\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-79\" src=\"https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/566\/sissejuhatus-1024x1024.png\" alt=\"\" width=\"50\" height=\"50\">\u00a0<span style=\"color: #28aae1;\">2.3.2. PESTLE ANAL\u00dc\u00dcS<\/span><\/h1>\n<p style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">J\u00e4tkusuutlikkus peab v\u00e4ljenduma ka ettev\u00f5tte \u00e4rimudelis. Seega on m\u00f5istlik vaadelda investeeringuid j\u00e4tkusuutlikkuse kui lisakuludesse vaid investeeringuna tulevikku, kasumlikkusele.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">J\u00e4tkusuutlikku \u00e4rimudelit koostades tuleb silmas pidada:<\/span><\/span><\/span><\/span><\/span><\/p>\n<ol>\n<li style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Keskkondlikku v\u00e4\u00e4rtust, mida ettev\u00f5te loob st. mil moel ja millistes etappides ettev\u00f5tte tegevus on<\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ol>\n<ul>\n<li style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">ringmajanduslik (<i>narrowing, slowing, closing loops<\/i>);<\/span><\/span><\/span><\/span><\/span><\/li>\n<li style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">m\u00f5istliku ressursikasutusega (\u201ekaevandamine\u201c, taaskasutamine);<\/span><\/span><\/span><\/span><\/span><\/li>\n<li style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">pikema elu-, kasutuseaga;<\/span><\/span><\/span><\/span><\/span><\/li>\n<li style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">lisanud tootele v\u00f5i selle osadele olelusringi ts\u00fckleid;<\/span><\/span><\/span><\/span><\/span><\/li>\n<li style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">hoidnud kasutatud ressursside\/materjalide taaskasutust (sh. ringluses hoidmine).<\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<ol start=\"2\">\n<li style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Kuidas ettev\u00f5te loob majanduslikke lisandv\u00e4\u00e4rtust (v\u00f5imaldades omakorda ettev\u00f5ttel olla ringmajanduslik)<\/span><\/span><\/span><\/span><\/span><\/li>\n<li style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Milline on ettev\u00f5tet \u00fcmbritsev ringmajanduse sotsiaalne v\u00f5rgustik?<\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ol>\n<p style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Ettev\u00f5tte j\u00e4tkusuutlikkust m\u00e4\u00e4ravate, soodustavate ja piiravate tegevuste anal\u00fc\u00fcsiks kasutatakse ka PESTLE raamistikku. PESTLE raamistik on levinud ettev\u00f5tluses kasutatav t\u00f6\u00f6riist, mis v\u00f5imaldab hinnata planeeritava j\u00e4tkusuutliku tegevuse haakumist \u00fcmbritseva majandus- ja sotsiaalse keskkonnaga. PESTLE edukaks kasutamiseks on vaja selgelt m\u00e4\u00e4ratleda ja eristada ettev\u00f5ttest v\u00e4ljaspool asuvad tegurid ja ettev\u00f5ttesisesed tegurid. PESTLE korrektsel rakendamisel on v\u00f5imalik seda kasutada j\u00e4tkusuutliku \u00e4rimudeli rakendamisele kohanduvate poliitiliste, majanduslike, \u00fchiskondlike, tehnoloogiliste, keskkonna ja juriidiliste tegurite ning nende m\u00f5ju v\u00e4lja selgitamiseks. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"margin-bottom: 0cm; text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" width=\"704\" height=\"390\" class=\"alignnone wp-image-47\" title=\"Joonis 8.  PESTLE anal\u00fc\u00fcs\" src=\"https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/566\/pestle.png\" alt=\"joonis 8\" srcset=\"https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/566\/pestle.png 704w, https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/566\/pestle-300x166.png 300w\" sizes=\"auto, (max-width: 704px) 100vw, 704px\"><\/p>\n<p style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">J\u00e4rgnevalt vaatleme iga PESTLE anal\u00fc\u00fcsi osa eraldi:<\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><b><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">P- poliitilised tegurid<\/span><\/span><\/span><\/b> <span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">(<i>Political<\/i>, seadusandlus, majanduspoliitika jm) \u2013 \u00fclevaade ettev\u00f5tluspoliitikast ja arengusuundadest riigis, valitsev erakond ja nende ettev\u00f5tluspoliitika.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Soodustavad tegurid:<\/span><\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">j\u00e4tkusuutlikkuse ja rohemajanduslikkuse toetamine poliitilisel tasemel, <\/span><\/span><\/span><\/span><\/span><\/li>\n<li style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">maksusoodustused, <\/span><\/span><\/span><\/span><\/span><\/li>\n<li style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">taastuvate ressursside kasutamise soodustamine.<\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Takistavad tegurid: <\/span><\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Taaskasutust puudutavatel maksudel ja regulatsioonidel v\u00f5ib olla ka j\u00e4tkusuutlikkust takistav m\u00f5ju.<\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><b><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">E- majanduslikud tegurid <\/span><\/span><\/span><\/b><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">(<i>Economical<\/i>, t\u00f6\u00f6tus, demograafiline seisund, religioon jm) \u2013 sihtturu detailsem anal\u00fc\u00fcs \u2013 vanus, sugu, kultuur, tarbimisharjumused, sissetulek, hariduse ja t\u00f6\u00f6tuse tase (nt Statistikaamet jt);<\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Soodustavad tegurid:<\/span><\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Ressursi hinna volatiilsus soodustab toodete \u00fcmbert\u00f6\u00f6tlemist ettev\u00f5tete poolt,<\/span><\/span><\/span><\/span><\/span><\/li>\n<li style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Taaskasutus t\u00f5stab ettev\u00f5tete vastupidamisv\u00f5imet turuk\u00f5ikumistele,<\/span><\/span><\/span><\/span><\/span><\/li>\n<li style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Taaskasutus v\u00f5imaldab pakkuda sama head kvaliteeti odavamalt.<\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Takistavad tegurid:<\/span><\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">K\u00f5rgemad investeerimiskulud<\/span><\/span><\/span><\/span><\/span><\/li>\n<li style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">K\u00f5rgem tootmiskulu<\/span><\/span><\/span><\/span><\/span><\/li>\n<li style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Ebakindlus, kas tasu toota.<\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><b><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">S- sotsiaalsed tegurid<\/span><\/span><\/span><\/b><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\"> (<i>Social<\/i>, demograafiline seisund, religioon jm) \u2013 sihtturu detailsem anal\u00fc\u00fcs \u2013 vanus, sugu, kultuurilised erinevused, tarbimisharjumused, sissetulek, hariduse ja t\u00f6\u00f6tuse tase (nt Statistikaamet, kohalikud omavalitsused jt). Elanike vananemine, v\u00e4list\u00f6\u00f6j\u00f5ud ja sellest tulenevad juhtimisotsused.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Soodustavad tegurid:<\/span><\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Tarbija vajaduste parem m\u00f5istmine,<\/span><\/span><\/span><\/span><\/span><\/li>\n<li style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Tarbijate suurem keskkonnateadlikkus,<\/span><\/span><\/span><\/span><\/span><\/li>\n<li style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Teenusemjandus (hooldus jne.) \u00fchendab sotsiaalseid r\u00fchmi ja toetab kohalikku t\u00f6\u00f6h\u00f5ivet.<\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Takistavad tegurid:<\/span><\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Tarbijatel on keskkonnast \u00fcksk\u00f5ik,<\/span><\/span><\/span><\/span><\/span><\/li>\n<li style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Tarbijad ei ole lihtsalt keskkonnas\u00f5bralike ja j\u00e4tkusuutlike alternatiividega kursis.<\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><b><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">T \u2013 tehnoloogilised tegurid<\/span><\/span><\/span><\/b><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\"> (<i>Technological<\/i>, tootearendus, innovatsioon jm) \u2013 kas ja kui oluline on riigi jaoks innovatsioon, teadus- ja arendustegevused ning selle toetamine, efektiivsuse ja kasumlikkuse olulisus.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Soodustavad tegurid:<\/span><\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Efektiivsem ressursikasutus,<\/span><\/span><\/span><\/span><\/span><\/li>\n<li style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Infotehnoloogia.<\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Takistavad tegurid:<\/span><\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Ebaefektiivne\/vananenud tehnoloogia,<\/span><\/span><\/span><\/span><\/span><\/li>\n<li style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Puuduv tehnoloogia.<\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><b><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">L \u2013 \u00f5iguslik keskkond<\/span><\/span><\/span><\/b><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\"> (<i>Legal<\/i>, seadused, toll, maksundus \u2013 siseriiklik ja rahvusvaheline jm) \u2013 teadlikkus valdkondlikest riiklikul ja rahvusvahelisel tasandil kehtivatest \u00f5igusaktidest, tegevusloa taotlemise protsess jne.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Soodustavad tegurid:<\/span><\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Tugev seos keskkonnan\u00e4itajate ja vastava seadusandluse vahel,<\/span><\/span><\/span><\/span><\/span><\/li>\n<li style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Regulatsioonid toodete garantiiajale, j\u00e4\u00e4tmek\u00e4itlusele jne.<\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Takistavad tegurid:<\/span><\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Seadusandlus erineb riigiti, samuti s\u00f5ltuvalt ettev\u00f5tte tegevusalast ja asukohast,<\/span><\/span><\/span><\/span><\/span><\/li>\n<li style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Toote omandi\u00f5igusest tulenevad riskid.<\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><b><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">E \u2013 keskkonnaalased tegurid<\/span><\/span><\/span><\/b><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\"> (<i>Environmental<\/i>, keskkond, kliima, saastus jm) \u2013 ilmastiku m\u00f5ju ettev\u00f5tlusele (nt. hooajalised \u00e4rid, p\u00f5llumajandus), \u00f6koloogiline jalaj\u00e4lg, \u00fclemaailmne kliima soojenemine, looduskatastroofid ja \u00f6koloogilistest standarditest l\u00e4htumine.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Soodustavad tegurid:<\/span><\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Ringmajanduslikkus ja j\u00e4tkusuutlikkus <i>sensu lato<\/i> on teatud tarbijatele \u00fcha olulisem, sellest r\u00e4\u00e4kimine suurendab edu.<\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Takistavad tegurid:<\/span><\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Kas on kindel, et see, mida tehakse, on j\u00e4tkusuutlik?<\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p style=\"margin-bottom: 0cm; text-align: justify;\"><span style=\"background: white;\"><span style=\"vertical-align: baseline;\"><span lang=\"ET\"><span style=\"line-height: 115%;\"><span style=\"color: #414141;\">Peale poliitiliste, majanduslike, sotsiaalsete, tehnoloogiliste, seadusandlike ja keskkonnaalaste tegurite eraldi anal\u00fc\u00fcsimist tuleb koostada ettev\u00f5ttele tegevusstrateegia, mis v\u00f5imaldab \u00e4ra kasutada soodustavaid tegureid ja tegeleda takistavate tegurite \u00fcletamisega. <\/span><\/span><\/span><\/span><\/span><\/p>\n<hr>\n<p style=\"margin-bottom: 0cm; text-align: justify;\"><\/p><div class=\"accordion mb-3\">\n        <div class=\"accordion-item accordion-item--white\">\n        <h2 class=\"accordion-header\" id=\"accordion-69df73850f0a4-heading\">\n            <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#accordion-69df73850f0a4-collapse\" aria-expanded=\"true\" aria-controls=\"accordion-69df73850f0a4-collapse\">\u00dclesanne 2.3.2 PESTLE anal\u00fc\u00fcs<\/button>\n        <\/h2>\n        <div id=\"accordion-69df73850f0a4-collapse\" class=\"accordion-collapse collapse\" aria-labelledby=\"accordion-69df73850f0a4-heading\">\n            <div class=\"accordion-body\">Tartu tselluloositehas on levinud nimetus Est-For Invest O\u00dc Eestisse kavandatud puidurafineerimistehase kohta, mille potentsiaalseks asukohaks on avalikkuses peetud Tartu linna l\u00e4hikonda, sealhulgas Vorbuse k\u00fcla \u00fcmbrust. Loe l\u00e4bi antud juhtum (<a title=\"\" href=\"https:\/\/sisu.ut.ee\/edujategu16\/juhtumiuuring-3-tartu-tselluloositehas\/\" target=\"_blank\" rel=\"noopener\" data-url=\"https:\/\/sisu.ut.ee\/edujategu16\/juhtumiuuring-3-tartu-tselluloositehas\">Juhtumianal\u00fc\u00fcs 3<\/a> v\u00f5i lingilt <a title=\"\" href=\"https:\/\/et.wikipedia.org\/wiki\/Tartu_tselluloositehas\" target=\"_blank\" rel=\"noopener\" data-url=\"https:\/\/et.wikipedia.org\/wiki\/Tartu_tselluloositehas\">https:\/\/et.wikipedia.org\/wiki\/Tartu_tselluloositehas<\/a>) ja t\u00e4ida PESTLE anal\u00fc\u00fcs, lisades igasse lahtrisse 2-5 m\u00e4rks\u00f5na.\n<p><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" class=\"alignnone wp-image-50\" title=\"majanduslikud_1.png\" src=\"https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/566\/majanduslikud_1.png\" alt=\"JOONIS\" srcset=\"https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/566\/majanduslikud_1.png 500w, https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/566\/majanduslikud_1-300x300.png 300w, https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/566\/majanduslikud_1-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\"><\/p>\n<p>Allalaetav fail on siin: <span class=\"file media-element file-os-files-link-icon\" data-file_info=\"%7B%22fid%22:%2271840%22,%22view_mode%22:%22os_files_link_icon%22,%22type%22:%22media%22%7D\">\u00a0<\/span><span class=\"file media-element file-os-files-link\" data-file_info=\"%7B%22fid%22:%2271840%22,%22view_mode%22:%22os_files_link%22,%22type%22:%22media%22%7D\"><img decoding=\"async\" class=\"file-icon\" src=\"\/profiles\/openscholar\/modules\/os\/modules\/os_files\/icons\/x-office-document.svg\" alt=\"\"> <a href=\"https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/566\/pestle_analuus.docx\">pestle_analuus.docx<\/a><\/span><\/p><\/div>\n        <\/div>\n        <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a02.3.2. PESTLE ANAL\u00dc\u00dcS J\u00e4tkusuutlikkus peab v\u00e4ljenduma ka ettev\u00f5tte \u00e4rimudelis. Seega on m\u00f5istlik vaadelda investeeringuid j\u00e4tkusuutlikkuse kui lisakuludesse vaid investeeringuna tulevikku, kasumlikkusele. J\u00e4tkusuutlikku \u00e4rimudelit koostades tuleb silmas pidada: Keskkondlikku v\u00e4\u00e4rtust, mida ettev\u00f5te loob st. mil moel ja millistes etappides ettev\u00f5tte tegevus &#8230;<\/p>\n","protected":false},"author":263,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-29","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/sisu.ut.ee\/edujategu16\/wp-json\/wp\/v2\/pages\/29","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sisu.ut.ee\/edujategu16\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sisu.ut.ee\/edujategu16\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sisu.ut.ee\/edujategu16\/wp-json\/wp\/v2\/users\/263"}],"replies":[{"embeddable":true,"href":"https:\/\/sisu.ut.ee\/edujategu16\/wp-json\/wp\/v2\/comments?post=29"}],"version-history":[{"count":4,"href":"https:\/\/sisu.ut.ee\/edujategu16\/wp-json\/wp\/v2\/pages\/29\/revisions"}],"predecessor-version":[{"id":270,"href":"https:\/\/sisu.ut.ee\/edujategu16\/wp-json\/wp\/v2\/pages\/29\/revisions\/270"}],"wp:attachment":[{"href":"https:\/\/sisu.ut.ee\/edujategu16\/wp-json\/wp\/v2\/media?parent=29"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}