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\n\tAbstract:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>\n<\/p>\n \n\tDigital strategy is a plan that explains how various digital initiatives help to achieve the goals of the organisation. Even small and mid-size institutions need a digital strategy \u2013 it helps to identify priorities and focus the efforts of the institutions. This part of the unit illustrates current trends in designing digital strategies and popular frameworks. <\/span><\/span><\/span><\/span><\/span><\/span><\/span>\n<\/p>\n \u00a0<\/p>\n \n\tBrief description of content:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>\n<\/p>\n \n\t\t\tIntroduction: what is a digital strategy<\/span><\/span><\/span><\/span><\/span><\/span>\n\t\t<\/p>\n<\/li>\n \n\t\t\tExamples of digital strategies<\/span><\/span><\/span><\/span><\/span><\/span>\n\t\t<\/p>\n<\/li>\n \n\t\t\tTools to create digital strategies<\/span><\/span><\/span><\/span><\/span><\/span>\n\t\t<\/p>\n<\/li>\n<\/ul>\n \u00a0<\/p>\n \n\tLearning objectives:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>\n<\/p>\n \n\t\t\tIntroduce the main concepts related to digital strategy. <\/span><\/span><\/span><\/span><\/span><\/span>\n\t\t<\/p>\n<\/li>\n \n\t\t\tProvide examples of successful institutional strategies. <\/span><\/span><\/span><\/span><\/span><\/span>\n\t\t<\/p>\n<\/li>\n \n\t\t\tExplain what frameworks help to devise a digital strategy<\/span><\/span><\/span><\/span><\/span><\/span>\n\t\t<\/p>\n<\/li>\n<\/ul>\n \u00a0<\/p>\n \n\tCase Studies:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>\n<\/p>\n \n\tThe following publication offers a selection of case studies. Participants in the module are expected to study one of the cases of their own choice <\/span><\/span><\/span><\/span><\/span><\/span><\/span>\n<\/p>\n \n\tFuture Museum (2021) Case Cards: Which digital strategies make sense in a museum and how can they enhance analogue formats? <\/span><\/span><\/span><\/span><\/span><\/span><\/span>https:\/\/www.future-museum.com\/wp-content\/uploads\/2021\/06\/Case-Cards_Which-digital-strategies-make-sense-in-a-museum-and-how-can-they-enhance-analogue-formats.pdf<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/a> <\/span>\n<\/p>\n \u00a0<\/p>\n \n\tMedia used: <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>\n<\/p>\n \n\tVideo recording of a lecture supplemented by the PowerPoint slides. <\/span><\/span><\/span><\/span><\/span><\/span><\/span>\n<\/p>\n \u00a0<\/p>\n \n\tSuggestions for further reading: <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span>\n<\/p>\n \n\tBusiness model canvas. Online resource: <\/span><\/span><\/span><\/span><\/span><\/span><\/span>https:\/\/www.strategyzer.com\/canvas\/business-model-canvas<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/a>\n<\/p>\n \n\tDigital Strategy Examples<\/span><\/span><\/span><\/span><\/span><\/span><\/span>\n<\/p>\n \n\tStack, J. (2013) Tate Digital Strategy 2013\u201315: Digital as a Dimension of Everything. Available on: <\/span><\/span><\/span><\/span><\/span><\/span><\/span>https:\/\/www.tate.org.uk\/research\/tate-papers\/19\/tate-digital-strategy-2013-15-digital-as-a-dimension-of-everything<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/a> <\/span>\n<\/p>\n \n\tScience Museum Group (2020). Inspiring futures. Strategic priorities 2017-2030: reissued 2020. Available on: <\/span><\/span><\/span><\/span><\/span><\/span>https:\/\/www.sciencemuseumgroup.org.uk\/wp-content\/uploads\/2020\/05\/SMG-Inspiring-Futures-May-2020.pdf<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/a>\n<\/p>\n \n\t\u00a0\n<\/p>\n\n
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