{"id":3742,"date":"2025-11-14T16:34:56","date_gmt":"2025-11-14T14:34:56","guid":{"rendered":"https:\/\/sisu.ut.ee\/cvi\/kujundusnaidised\/internetireklaam\/"},"modified":"2026-04-27T11:20:04","modified_gmt":"2026-04-27T08:20:04","slug":"internetireklaam","status":"publish","type":"page","link":"https:\/\/sisu.ut.ee\/cvi\/en\/kujundusnaidised\/internetireklaam\/","title":{"rendered":"Online advertising"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-content-justification-left is-layout-constrained wp-container-core-column-is-layout-5dc111c9 wp-block-column-is-layout-constrained\" style=\"flex-basis:50%\">\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">When designing online adverts, consider the technical conditions applicable to the particular case.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prefer a layout in which the main object in the photo and\/or the text is centred on the poster or advert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An accent colour may be used as a background to emphasise a call to action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">The <a href=\"https:\/\/a11ytoolbox.io\/\">A11Y tool<\/a> helps check the background image and the contrast of the font colour and size compared with the background image.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--60);flex-basis:55%\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<figure data-wp-context='{\"imageId\":\"6a863b1dbe5b0\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a863b1dbe5b0\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/963\/paisereklaam.png\" alt=\"\" class=\"wp-image-487\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><br>Leaderboard ad 728 \u00d7 90 px<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context='{\"imageId\":\"6a863b1dbf10b\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a863b1dbf10b\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/963\/ribareklaam_artboard.png\" alt=\"\" class=\"wp-image-488\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><br>Billboard ad 970 \u00d7 250 px<\/figcaption><\/figure>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"852\" src=\"https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/963\/art5board-reklaamid-1-1024x852.png\" alt=\"\" class=\"wp-image-492\" style=\"width:829px;height:auto\" srcset=\"https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/963\/art5board-reklaamid-1-1024x852.png 1024w, https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/963\/art5board-reklaamid-1-300x250.png 300w, https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/963\/art5board-reklaamid-1-768x639.png 768w, https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/963\/art5board-reklaamid-1-1536x1278.png 1536w, https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/963\/art5board-reklaamid-1-2048x1705.png 2048w, https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/963\/art5board-reklaamid-1-1920x1598.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><figcaption class=\"wp-element-caption\">Double wide vertical ad 300 \u00d7 600 px <strong>\/<\/strong>  Wide vertical ad 160 \u00d7 600 px <strong>\/<\/strong> Narrow vertical ad 120 \u00d7 600 px<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"855\" src=\"https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/963\/reklaampaneel_artboard-1024x855.png\" alt=\"\" class=\"wp-image-491\" srcset=\"https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/963\/reklaampaneel_artboard-1024x855.png 1024w, https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/963\/reklaampaneel_artboard-300x251.png 300w, https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/963\/reklaampaneel_artboard-768x641.png 768w, https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/963\/reklaampaneel_artboard.png 1261w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><figcaption class=\"wp-element-caption\"><br>Panel ad 300 \u00d7 250 px<\/figcaption><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When designing online adverts, consider the technical conditions applicable to the particular case. Prefer a layout in which the main object in the photo and\/or the text is centred on the poster or advert. An accent colour may be used &#8230;<\/p>\n","protected":false},"author":869,"featured_media":0,"parent":3552,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-3742","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/pages\/3742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/users\/869"}],"replies":[{"embeddable":true,"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/comments?post=3742"}],"version-history":[{"count":5,"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/pages\/3742\/revisions"}],"predecessor-version":[{"id":3809,"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/pages\/3742\/revisions\/3809"}],"up":[{"embeddable":true,"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/pages\/3552"}],"wp:attachment":[{"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/media?parent=3742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}