{"id":3705,"date":"2025-11-14T16:47:00","date_gmt":"2025-11-14T14:47:00","guid":{"rendered":"https:\/\/sisu.ut.ee\/cvi\/erijuhud\/partnerlus\/"},"modified":"2026-05-22T09:35:00","modified_gmt":"2026-05-22T06:35:00","slug":"partnerlus","status":"publish","type":"page","link":"https:\/\/sisu.ut.ee\/cvi\/en\/erijuhud\/partnerlus\/","title":{"rendered":"Signifying partnership"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-content-justification-left is-layout-constrained wp-container-core-column-is-layout-8c890d92 wp-block-column-is-layout-constrained\" style=\"flex-basis:37.8%\">\n<h3 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-d9fd8adf54b71f27bd14252bad38cb85\">Signifying partnership when the university is the main partner<\/h3>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-4e0b75fd3db92a5174e45212da9ee9b2\" style=\"font-style:normal;font-weight:400\"><br>The way the university\u2019s visual identity is presented together with partners\u2019 logos or graphics depends on the partnership.<\/p>\n\n\n\n<p style=\"font-style:normal;font-weight:400\">If the university or its unit is the main project partner and initiator, it is recommended to use the design principles of the core visual identity or the relevant faculty or topic.<\/p>\n\n\n\n<p style=\"font-style:normal;font-weight:400\">Partners\u2019 logos must be placed in a dedicated area with a white background, which may include additional text such as \u201cSupporters\u201d.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--60);flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-c0ca7d81 wp-block-group-is-layout-flex\">\n<p class=\"has-small-font-size\">Using partners\u2019 logos:<\/p>\n\n\n\n<figure data-wp-context='{\"imageId\":\"6a49e6ef33009\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a49e6ef33009\" class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"487\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/963\/pildid-lk-65-scaled-1-487x1024.png\" alt=\"\" class=\"wp-image-3819\" style=\"width:405px;height:auto\" srcset=\"https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/963\/pildid-lk-65-scaled-1-487x1024.png 487w, https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/963\/pildid-lk-65-scaled-1-143x300.png 143w, https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/963\/pildid-lk-65-scaled-1-768x1616.png 768w, https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/963\/pildid-lk-65-scaled-1.png 1178w\" sizes=\"auto, (max-width: 487px) 100vw, 487px\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><br>If the partners\u2019 style guide allows single-colour logos, dark grey may be used to harmonise the colours of the logos<\/figcaption><\/figure>\n<\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<p><br><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-content-justification-left is-layout-constrained wp-container-core-column-is-layout-8c890d92 wp-block-column-is-layout-constrained\" style=\"flex-basis:37.8%\">\n<h3 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-ca29fff76b42c6a6aab5e81259702872\" id=\"partnerluse-tahistamine,-kui-partnerid-on-vordsed\">Signifying partnership when the partners are equal<\/h3>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-d03c4b08af168a771d28567eac0fdf63\" style=\"font-style:normal;font-weight:400\"><br><\/p>\n\n\n\n<p style=\"font-style:normal;font-weight:400\"><br>If the university or its unit is an equal partner or initiator of the project, it is recommended to use a project-based design featuring the partners\u2019 logos.<\/p>\n\n\n\n<p>It is recommended to add a separate area with a white background for the logos, rather than placing them on other elements.<\/p>\n\n\n\n<p style=\"font-style:normal;font-weight:400\">If legibility needs improvement or the logo sizes need to be aligned, the stacked logo is preferred, as it allows the designated space to be used more efficiently.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--60);flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-c0ca7d81 wp-block-group-is-layout-flex\">\n<p class=\"has-small-font-size\">The stacked logo is used to improve legibility:<\/p>\n\n\n\n<figure data-wp-context='{\"imageId\":\"6a49e6ef33e4c\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a49e6ef33e4c\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/963\/lk67.png\" alt=\"\" class=\"wp-image-668\" style=\"width:405px;height:auto\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><br>Using the primary logo<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<p><br><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-content-justification-left is-layout-constrained wp-container-core-column-is-layout-8c890d92 wp-block-column-is-layout-constrained\" style=\"flex-basis:37.8%\">\n<h3 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-0e3dbf2f8b7c3a260d3ea56b7b1a935b\" id=\"ulikooli-kui-sponsori-voi-toetaja-tahistamine\">Signifying the university as a sponsor or partner<\/h3>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-d03c4b08af168a771d28567eac0fdf63\" style=\"font-style:normal;font-weight:400\"><br><\/p>\n\n\n\n<p style=\"font-style:normal;font-weight:400\"><br>If the university or its unit is a sponsor or a smaller supporter of a project, the primary or stacked logo is used in the project\u2019s design to signify the partnership. If the supported project allows it and there are no other supporters or they are not represented with a logo on the designed surface, the logo may be placed in a corner. A textual element, such as \u201cSupported by\u201d, may be added to it.<\/p>\n\n\n\n<p style=\"font-style:normal;font-weight:400\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--60);flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-c0ca7d81 wp-block-group-is-layout-flex\">\n<p class=\"has-small-font-size\">Using the logos of sponsors or supporters:<\/p>\n\n\n\n<figure data-wp-context='{\"imageId\":\"6a49e6ef34baa\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a49e6ef34baa\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/963\/lk67_0.png\" alt=\"\" class=\"wp-image-669\" style=\"width:405px;height:auto\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><br>Placing the sponsor\u2019s or supporter\u2019s logo in the corner<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Signifying partnership when the university is the main partner The way the university\u2019s visual identity is presented together with partners\u2019 logos or graphics depends on the partnership. If the university or its unit is the main project partner and initiator, &#8230;<\/p>\n","protected":false},"author":869,"featured_media":0,"parent":3549,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-3705","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/pages\/3705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/users\/869"}],"replies":[{"embeddable":true,"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/comments?post=3705"}],"version-history":[{"count":2,"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/pages\/3705\/revisions"}],"predecessor-version":[{"id":3821,"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/pages\/3705\/revisions\/3821"}],"up":[{"embeddable":true,"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/pages\/3549"}],"wp:attachment":[{"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/media?parent=3705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}