{"id":3554,"date":"2025-11-14T16:47:30","date_gmt":"2025-11-14T14:47:30","guid":{"rendered":"https:\/\/sisu.ut.ee\/cvi\/erijuhud\/kampaaniad\/"},"modified":"2026-04-27T11:31:06","modified_gmt":"2026-04-27T08:31:06","slug":"kampaaniad","status":"publish","type":"page","link":"https:\/\/sisu.ut.ee\/cvi\/en\/erijuhud\/kampaaniad\/","title":{"rendered":"Campaigns"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure data-wp-context='{\"imageId\":\"6af288295bc24\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6af288295bc24\" class=\"wp-block-image alignright size-full is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/963\/lk-68-1.png\" alt=\"\" class=\"wp-image-678\" style=\"aspect-ratio:0.5642141433772013;width:430px;height:auto\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color has-regular-font-size wp-elements-1 wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">For a campaign, anniversary or other special event, the principles of the style guide may be adapted if<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>there is a coherent <strong>creative concept<\/strong> with a custom design;<\/li>\n\n\n\n<li>the materials created are used within a specific <strong>agreed period<\/strong>;<\/li>\n\n\n\n<li>the materials have been<strong> coordinated with the marketing committee<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Special cases also include <strong>formal diplomas<\/strong>, <strong>letters of appreciation and honorary certificates<\/strong> issued by the university\u2019s Rector\u2019s Office.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the visual design, it is advisable to build the concept on one or several elements or components presented in the style guide. In such a case, not all of the style guide\u2019s principles apply; instead, the styling of the developed creative solution is followed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If a separate label, logo, or mark is needed for a particular event or anniversary, it must be coordinated in advance with the marketing committee. A special-purpose logo must not distort the university\u2019s logo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">For coordination of a custom design or for advice, please write to <a href=\"https:\/\/stiiliraamat9.ut.ee\/et\/sisu\/cvi@ut.ee\">cvi@ut.ee<\/a>.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>For a campaign, anniversary or other special event, the principles of the style guide may be adapted if Special cases also include formal diplomas, letters of appreciation and honorary certificates issued by the university\u2019s Rector\u2019s Office. In the visual design, &#8230;<\/p>\n","protected":false},"author":869,"featured_media":0,"parent":3549,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-3554","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/pages\/3554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/users\/869"}],"replies":[{"embeddable":true,"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/comments?post=3554"}],"version-history":[{"count":4,"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/pages\/3554\/revisions"}],"predecessor-version":[{"id":3814,"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/pages\/3554\/revisions\/3814"}],"up":[{"embeddable":true,"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/pages\/3549"}],"wp:attachment":[{"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/media?parent=3554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}