{"id":3443,"date":"2025-11-14T11:21:11","date_gmt":"2025-11-14T09:21:11","guid":{"rendered":"https:\/\/sisu.ut.ee\/cvi\/kuvandiringid\/pohikuvand\/"},"modified":"2026-06-02T11:57:35","modified_gmt":"2026-06-02T08:57:35","slug":"pohikuvand","status":"publish","type":"page","link":"https:\/\/sisu.ut.ee\/cvi\/en\/kuvandiringid\/pohikuvand\/","title":{"rendered":"Core visual identity"},"content":{"rendered":"<p class=\"has-primary-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\" style=\"font-style:normal;font-weight:500\"><br>The core visual identity is used in the University of Tartu\u2019s general image-building.<br>Units may always use the design principles of the core visual identity, even without applying the specific features of its faculty or sector.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p class=\"has-dark-color has-text-color has-link-color wp-elements-2 wp-block-paragraph\">The middle and outer circles are also based on the core visual identity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Only the core visual identity is used by<\/strong><br>\u2022 support units,<br>\u2022 units whose main message is strongly aligned with the message of the university as a whole and intended for the university\u2019s main target groups.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:400\"><\/p>\n\n\n\n<figure data-wp-context='{\"imageId\":\"6ae404d1df633\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6ae404d1df633\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2304\" height=\"1798\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/963\/three-style-circles.png\" alt=\"\" class=\"wp-image-3836\" style=\"width:689px;height:auto\" srcset=\"https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/963\/three-style-circles.png 2304w, https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/963\/three-style-circles-300x234.png 300w, https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/963\/three-style-circles-1024x799.png 1024w, https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/963\/three-style-circles-768x599.png 768w, https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/963\/three-style-circles-1920x1498.png 1920w\" sizes=\"auto, (max-width: 2304px) 100vw, 2304px\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"logo-kasutamine-sisemise-ringi-korral\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The core visual identity is used in the University of Tartu\u2019s general image-building.Units may always use the design principles of the core visual identity, even without applying the specific features of its faculty or sector. The middle and outer circles &#8230;<\/p>\n","protected":false},"author":869,"featured_media":0,"parent":3440,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-3443","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/pages\/3443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/users\/869"}],"replies":[{"embeddable":true,"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/comments?post=3443"}],"version-history":[{"count":4,"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/pages\/3443\/revisions"}],"predecessor-version":[{"id":3838,"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/pages\/3443\/revisions\/3838"}],"up":[{"embeddable":true,"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/pages\/3440"}],"wp:attachment":[{"href":"https:\/\/sisu.ut.ee\/cvi\/en\/wp-json\/wp\/v2\/media?parent=3443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}