{"id":3440,"date":"2025-11-14T11:20:37","date_gmt":"2025-11-14T09:20:37","guid":{"rendered":"https:\/\/sisu.ut.ee\/cvi\/kuvandiringid\/"},"modified":"2026-04-27T09:29:24","modified_gmt":"2026-04-27T06:29:24","slug":"kuvandiringid","status":"publish","type":"page","link":"https:\/\/sisu.ut.ee\/cvi\/en\/kuvandiringid\/","title":{"rendered":"Style circles"},"content":{"rendered":"

The university\u2019s image is visually divided into three circles: the core<\/strong>, middle <\/strong>and outer style circles<\/strong>.<\/p>\n\n\n\n

Using the core visual identity is always correct and recommended for all units. This page likewise focuses on the principles of the core visual identity, with the specifics of the middle and outer circles described only in broader terms.

The principles of the middle and outer circles are more flexible: the colour palette expands (with the proportion of signature blue reduced), and there is greater freedom to use additional elements. The middle and outer circles are divided into seven sectors of different colours, representing the university\u2019s four faculties and three key topics.

Each unit decides for itself which circle and sector it belongs to, considering its aims, activities, and place within the university\u2019s structure. The decision, together with the reasoning, must be coordinated with the Marketing and Communication Office.<\/p>\n\n\n\n

All units are always allowed to base their designs on the principles of the core visual identity.<\/p>\n\n\n\n

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Purpose of style circles<\/strong><\/p>\n\n\n\n

The style circles help maintain a more unified visual identity when presenting the university\u2019s core activities as set out in the university\u2019s strategic plan. Those whose main activities are not teaching or research have the option to differentiate themselves by using supplementary geometric elements and a wider colour palette.

For projects involving several units or other collaborative projects, it is possible either to choose one suitable sector or to use the core visual identity. If it is difficult to choose, the design principles of the core visual identity should be preferred.<\/p>\n\n\n\n

Quick links:<\/strong><\/p>\n\n\n\n